While getting new visitors to come to your website is obviously an important aspect of gauging success, equally as important is getting the visitors you already had to keep coming back. You want to have a constant stream of traffic, both new and returning, to keep a successful website.
The most important way to keep visitors coming back to your website is by giving them new, fresh content to come back to. Whether this is in the form of blog posts, new products, daily specials, or anything else, giving your visitors new content every day is a great way to entice them to come back.
Another way to keep visitors coming back, although more difficult, is by giving them as unique an experience as possible on your website. The problem with this is that there are so many websites out there today that it is almost impossible to be completely unique. You just have to find a way of presenting your information better than your competition.
At the end of the day, whatever the end game for your website is, whether it be for your business, online sales, marketing, whatever, visitors are the key to success. Keeping visitors is a great way of meeting your goals.