When websites were first becoming popular the thing to do was try and show off your technical prowess by having as much stuff going on as possible. You wanted to show off to the world that you knew what the internet was all about and knew how to make the best, most creative website possible. That simply isn’t the case anymore, especially when it comes to business websites. Now it’s all about making sure you keep your website simple.
One of the main reasons you want to keep your website simple is that it will be easier for visitors to find what it is they’re looking for. This is obviously important for business and ecommerce websites. You want to have your customers be able to find what they need as quickly as possible. That makes them more inclined to buy from you. If it’s difficult for them to find then it increases the chance that they will look somewhere else.
Having a simple website will also make it easier to brows on mobile devices. If you read my post from a few days ago you’ll get a better understanding of why a mobile website is important. More people are accessing the internet from mobile devices and using them to purchase products and services online. If your website isn’t easily viewed by a mobile device then you are cutting out a large potential customer base.
Keeping your website simple will also allow you to focus more on the content of your website rather than the design. Being able to keep your focus on your website’s content will have a positive impact on your SEO, which will result in more visitors and (hopefully) more sales. Search engines take into account content more than just about anything else, so keeping that updated regularly will help you out big time.
When it comes to a business website, the most important thing to remember is it’s all about driving sales. Keeping your website simple will minimize distractions for your visitors which will increase their likelihood of buying whatever it is that you’re selling.