An important aspect of having a website is engaging with your visitors/customers. A great way of reaching out to them is by having a regularly updated blog. Not only is this a great way of showing them new products, services, or content, but keeping it updated with interesting stuff is a sure-fire way of making sure visitors come back regularly.

As I alluded to above, a blog for your business website is a great way of announcing to visitors that you have new products or services available, or are running some sort of special offer. Having a central area where visitors can come to in order to find out about new products is a great way of increasing conversions, as well. It dramatically lowers the chances of them clicking away from your website because they couldn’t find out where to go.

Blogs are also a great interaction tool. You can use certain tools to help engage your visitors. Things like voting polls, product/service reviews, and other ways of getting your visitors involved with your website increases the chances of them coming back more regularly.

At the end of the day your website should be geared toward getting repeat visitors. The best way of doing this is by offering them an engaging, interactive section which will entice them to come back.