what is eigIf you read this website you’ll see that I pretty regularly put EIG under fire. I haven’t, to this point, really gone into depth about EIG, what they are, and what they do. This post will cover that question of what is EIG.

What is EIG?

EIG, or Endurance International Group, is basically a huge web hosting company that poses as many smaller web hosting companies (or brands, in this case). They currently have over 60 different web hosting brands that advertise as if they are their own companies. Most of these companies you are familiar with if you’ve done any type of research on web hosting. Some of the popular web hosting brands include:

  • HostGator
  • iPage
  • BlueHost
  • JustHost
  • FatCow
  • Arvixe
  • A Small Orange
  • IPower
  • Click Here for full list

How does EIG have so many brands?

EIG essentially buys web hosting companies that grow to a certain size. No company is too large. They recently bought Arvixe for a reported $22 million. In 2013 they bought HostGator for a whopping $225 million. They essentially have a stranglehold on the web hosting market by buying their biggest competition.

So what’s the problem?

The problem, to me, is the way that these different brands are advertised. EIG present them as if they are all independent companies. Why do they do this? Because that gives them a good chance that unsuspecting customers will transfer from one EIG brand to another. In the end, the customer’s money is going to the same parent company without their knowledge.

How do they do this? By offering affiliate websites a ridiculous commission for every referral they send to EIG brands. If you want a longer explanation of how it works you can visit my how affiliate programs work page. In short, EIG buys as many spots on a top 10 hosting review site as possible. When customers search for web hosting reviews they see a bunch of different companies and assume they are just that – different.

I am not against affiliate programs, nor am I against “big business.” What I am against is outright lying to people, whether it be from affiliate websites or the web hosting companies themselves. Web hosting review sites are littered with fake reviews based on how much money they are getting paid by the hosting companies. The company that leads the way is EIG.